The Simple, Yet Powerful Relationship Between Design, “De-sign” and Designation

Understanding the etymology of the word “design” might unlock its true application for both designers and users.

Design comes from the latin meaning “to designate”. The better your design, the more effective the designation. You’re designating a function — a specific role appointed to your creation for the end-user. What separates amateurs from the pros in design(ation) is crafting function with the least amount of signage, by stripping away the signs. You’re de-signing your designations for a clean, direct and useful construction. This goes for websites, interior spaces, lesson plans, mobile apps, resumes, RFPs — everything. You’re a pro when your design de-signs designations for the user to intuitively interact with your creation.

When the design itself fades into the background and the user’s interaction takes center stage, you’ve achieved good design. If it’s great design, users forget the design exists. There might, however, be a serendipitous moment when users realize how well-crafted the design is and an appreciation for the research, precision and empathy given to their journey. But this meta-moment will quickly disappear as they find their departure gate and sit down in the uncomfortably designed airport seat.